I'm a product designer. Why code? / by Sloan Coffin

A day ago, I was at RIT (Rochester Institute of Technology) up in New York State, the Thought At Work event. I had come to meet the heavy hitters of product design. But, I also saw some awesome interaction design and interface design. It rocked my world. I saw lights that reacted to sound, body parts that controlled music, human geometry captured in digital telemetry, and moved to otherworldly realms, and pools filled with reactive ping pong balls. I want to make beautiful things. 

I met GMUNK, Red Paper Heart, B REEL, and Helios, and Smart, and being a shameless design tourist, I had to ask questions (really really stupid questions). I asked them "How do you do what you do?" They told me that I would have to code. 

Here are a few examples: 

B Reel New York's "Gravity" Website for WB features an interactive space walk experience using WebGL.

B Reel New York's "Gravity" Website for WB features an interactive space walk experience using WebGL.

GMUNK Worked on the IxD for TRON: Legacy

GMUNK Worked on the IxD for TRON: Legacy

Box explores the synthesis of real and digital space through projection-mapping onto moving surfaces. It is a Collaboration featuring GMUNK.

Interactive Installation by Red Paper Heart.

These works rocked my world. 
So...here we are.